As a writer it is a comforting delusion that if you write well, people will simply flock to you, and fame and fortune will eventually find you.
Reality is a little more brutal, especially since we are competing with over 150 million blogs plus the many hundreds of thousands of journalists around the world.
The simple truth, is that as writers we must market ourselves if we want to get our names – and our words – known by those who will read us, and those who will pay us.
This year, I have pushed myself to the limits in the ways I am brazenly marketing myself and my work as a writer.
These are some of the ways I have been marketing myself this year:
- Emailing businesses directly: in seeking advertisers for my new fundraising site (Fundraising Mums) I have been emailing companies directly and introducing myself. The primary purpose is to get my name out there, while also directly mentioning that I am offering advertising on the site.
- I printed postcards with all my blog details, making them relevant to both readers and advertisers, and am in the process of posting them out – the old fashioned way. So much correspondence comes through the inbox these days, my postcards are sure to be noticed simply because they are competing with a smaller amount of mail. There is a considerable cost associated with snail-mail these days, especially if you want to send hundreds of post-cards, but if you design your cards well and send them to the right people, it might be an effective use of your advertising budget.
- I also carry postcards with me and place them on community boards at local shopping centres. I always attach at least four or five (space allowing) as they are very visually effective when placed en masse, and it also means that people can take one home with them.
- Contact local and state newspapers – many newspapers have direct emails where you can send story ideas. If you think you could be a useful source on a particular topic, or might be seen as an ‘expert’ in the field, contact them and give them your details. They may not reply straight away, but if a story in the area comes up, there is a chance they will remember your name.
- Join Source Bottle – I receive daily emails from Source Bottle from other writers looking for sources and stories, and where I think I have something to contribute, I make contact. Even if it means I am a participant in someone else’s story (for example, I will be quoted in the January 2016 edition of the Coles Mother and Baby magazine about something completely unrelated to blogging or fundraising) it is still a way to get your name out there.
- Creating links with other people on Facebook: using my Fundraising Mums page I have ‘liked’ other businesses and people who are either in the same field as me, or are possible customers and readers. I have also made sure I am following media outlets and big-name bloggers so if they post something about fundraising or ask a question I can answer, I will be ready to respond quickly. Don’t limit yourself to what you naturally see as your own community. Look for business groups, local groups, women’s groups (if applicable) and other communities who might benefit from your work, as well as groups who see as potential customers/readers/sources. Think outside the box.
- For Fundraising Mums I have been writing articles about businesses and products I think are interesting and unusual. Sometimes I contact the business in advance, sometimes not. Either way, I have realised that I shouldn’t be backward in sending them an email with the article link and asking them to share it on their social media. I have also been doing this for reviews I have written on WeekendNotes – considering the time I take to write articles, it isn’t much more to send off a quick email alerting them to the fact it exists. Some businesses have put my articles and reviews directly on their website others mention them on their Facebook pages.
- I have been experimenting with paid advertising on Facebook – always with a pre-set budget of around $15-20. I have found that I have gotten the best response for articles/adverts which advertise the site generally, rather than promote a particular article or post.
- In my email signature (for my personal and business-related email addresses) I have links to all of my blogs. I even mention that I have a book available for sale on Amazon.
- My next plan is to update my CV and send letters of introduction to all the local and national publications I would like to write for.
What are some of the ways you market your work as a writer?