It’s certainly not my favourite thing to do, but every now and then I follow my business mentor’s advice and think about boring things like SEO and search terms. Deep down I’m a writer, and my greatest joy is putting words on a page and sending them out to the world. Worrying about whether those words make it to the right audience or land on the first page of Google isn’t something I tend to worry about, until reminded by my mentor (and my bank balance) that in fact, they are quite important.
Digging around in my website’s rear-end sounds like a rather private and uncomfortable activity but what it really involves is me looking at the search terms people have used before winding up on my Fundraising Mums page.
For example, type in ‘how to run a cake stall’ and up pops Fundraising Mums ‘How to Run A Profitable Cake Stall’. Type ‘lessons from fete’ or ‘escape room for kids’ and my articles will pop up.
But sometimes people type in rather more obscure search terms only to be directed to my page. One of my favourite requests is the very specific ‘how much onion on average on a sausage’ which directs you to my Bunnings sausage sizzle article (answer 10kg of onions for 400-600 sausages).
I have been writing for Fundraising Mums since 2015 and I started it on a rather cynical yet optimistic note. I have always been heavily involved in the P&C, fundraising and events at my daughters’ school. I will be at my local primary school for thirteen years as a parent – I figure I should roll my sleeves up and get involved – but if I was going to do the work, I may as well write about it and share what I learned. There are over 10,000 schools in Australia and over 6,500 community sporting clubs. I figured if there was just one person in each school and club who wanted fundraising ideas then I would have a readership.
Like most things though, being a primary school mum is a phase that eventually you pass through and leave. My youngest daughter is now in Year 3, so I can see the light at the end of the tunnel. While that doesn’t necessarily mean I will no longer be involved in fundraising at all, it does seem that a natural end is upon me. One I am seriously considering embracing.
According to a 2009 survey, 95% of the 133 million blogs in existence had not been updated in 120 days – and were considered abandoned. Today, there are over 500 million blogs in existence (five of which belong to me) which if I extrapolated, would mean there are 475 million abandoned blogs littering the virtual highway (three of which belong to me).
I am trying to decide if I should add another to that number?
When is it time to say goodbye to a project that you have nurtured for years? Should it be an economic decision? A question of time? Or is it when you have lost the joy?
I don’t think I could completely abandon Fundraising Mums. It’s been my primary project for the last five years, and represents thousands of hours of my time spent researching and writing. I see my stories making their way out into the world, to places I never imagined. Ireland, India and Germany feature in the top 10 countries of FRM readers. I have built relationships with readers and advertisers alike. I am proud of the work I have done.
But over the past year I have been drawn in a different direction – away from the real world into the fictional worlds I have created in my novels. It’s there I want to spend my time.
The closure of schools, cancellation of sports and decimation of the events industry has been reflected in the readership of Fundraising Mums. I fear that by the end of the COVID-19 crisis there will be fewer Australian fundraising businesses than there was at the beginning of 2020. There will be casualties and perhaps Fundraising Mums will be amongst them.
But as long as I write a new story every 120 days then at least it won’t be entirely abandoned.